Our Mission

Changing dog food for good

Changing dog food for good

For Dog Parents, from Dog Parents.

We’re dog parents. We go to the park. We pack plenty of doggy bags, and we want to give our pup Lola the very best. When we got Lola, we found it almost impossible to know what was in her food or where it was coming from, and that was frustrating. A Pup Above was created to make it super simple to know what’s in your dog’s bowl. We also believe in making food more sustainable so it’s better for humans, pups, and the planet. Together, we can make sure more humans and pups get to eat the good stuff.

Ruth, Javier & Lola

GOOD FOOD

Impact starts with how we operate. That means taking into account ethics during every phase of a product’s lifecycle—from packaging design and ingredient sourcing to how our product is sold. We’re into recycled packaging, upcycling where we can, and sourcing from farmers with strict animal welfare standards.

GOOD ENOUGH FOR HUMANS

All ingredients are 100% human grade and we only source non-gmo produce and meat without steroids, antibiotics and hormones.

Picking the Ugly Produce

Ugly produce has the same amount of vitamins and nutrients, so it’s beautiful to us. We’re always looking for new ways to upcycle other ingredients and materials. 

100% Recyclable Packaging

It’s estimated that 300 million lbs of plastic pet food & treat bags are generated each year with 99% not being recycled. We’re out to change that by using 100% recyclable packaging.

GOOD SUPPLY CHAIN

GOOD SUPPLY CHAIN

We like our carbon footprint small. That means sourcing locally and using renewable energy where we can. That’s why our fulfillment center runs on 100% renewable energy.

GOOD MOOD

We are what we eat — and that goes double for our dogs! We believe in making dog food more sustainable so its better for humans, pups, and the planet. Join us on our mission to give our four-legged friends the best.

FROM THE INSTITUTE OF BARKOLOGY