Meet a new kind of Fresh food
Our unique Nutridry™ cooking process gently dries out whole foods to preserve nutrients and flavor, providing the flavor of fresh food and the convenience of dry food.
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Unique Nutridry™ cooking process
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100% Human Grade
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Non-GMO veggies
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Superherbs for joint, immunity and digestive support
GOOD FOOD
Impact starts with how we operate. That means taking into account ethics during every phase of a product’s lifecycle—from packaging design and ingredient sourcing to how our product is sold. We’re into recycled packaging, upcycling where we can, and sourcing from farmers with strict animal welfare standards.
GOOD ENOUGH FOR HUMANS
All ingredients are 100% human grade and we only source non-gmo produce and meat without steroids, antibiotics and hormones.
Picking the Ugly Produce
Ugly produce has the same amount of vitamins and nutrients, so it’s beautiful to us. We’re always looking for new ways to upcycle other ingredients and materials.
100% Recyclable Packaging
It’s estimated that 300 million lbs of plastic pet food & treat bags are generated each year with 99% not being recycled. We’re out to change that by using 100% recyclable packaging.
GOOD DEEDS
Each year, we donate 1% of our revenue to the White Buffalo Land Trust to help fund their flagship farm, which is a living, breathing example of regenerative agriculture and a resource for farmers and ranchers from all over the region. Regenerative farming aims to capture carbon from the atmosphere and to restore the health of our soil and water.
GOOD MOOD
We are what we eat — and that goes double for our dogs! We believe in making dog food more sustainable so its better for humans, pups, and the planet. Join us on our mission to give our four-legged friends the best.
FROM THE INSTITUTE OF BARKOLOGY
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NUTRITION, WELLNESS
What Is Chicken Meal in Dog Food?
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NUTRITION, WELLNESS
What Is the Best Dog Food?
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NUTRITION, WELLNESS
How Many Calories Are in Dog Food?
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NUTRITION, WELLNESS
What to Feed a Dog with a Sensitive Stomach
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NUTRITION, WELLNESS
How to Make Dogs Gain Weight
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NUTRITION, WELLNESS
The Benefits of Bone Broth for Dogs
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NUTRITION, WELLNESS
What is the Best Dog Food for Small Dogs?
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NUTRITION, WELLNESS
What’s the Scoop on Collagen for Dogs? (Spoiler: It’s GREAT for your pup!)
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NUTRITION, WELLNESS
The best nutrition for dogs: 5 ideal diet strategies
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NUTRITION, WELLNESS
What’s the deal with the guaranteed analysis of dog food?
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NUTRITION, WELLNESS
What Fruits Are Good for Dogs?
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NUTRITION, WELLNESS
Freshly Cooked vs. Raw Food Diets for Dogs
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NUTRITION, WELLNESS
WSAVA'S Recommendations On Picking A Dog Food
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NUTRITION, WELLNESS
Dog food superfood: It's all about bioavailability
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NUTRITION, WELLNESS
No, it is not ok to feed a senior dog puppy food — here’s what to do instead
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NUTRITION, WELLNESS
How to feed your new puppy: 4 feeding tips
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NUTRITION, WELLNESS
Dog food ingredient lists explained: The good, the bad, and the ugly
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NUTRITION, WELLNESS
Feeding an older dog: the best foods for senior pets
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NUTRITION, WELLNESS
What is human-grade vs. feed-grade dog food?
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NUTRITION, WELLNESS
Switching dog food? Why and how to change to fresh
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NUTRITION, WELLNESS
Is Grain-Free Dog Food Better for Dogs?
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NUTRITION, WELLNESS
Top 5 Reasons Your Dog is not Eating (and Reasons to Head to the Vet)
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NUTRITION, WELLNESS
What's Bioavailability? The Secret to Making Every Food a Superfood
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NUTRITION, WELLNESS
How Fresh Food Can Help Allergies
